I’m totally fascinated by your article. It spoke to me personally because right now I’m learning for my diploma and the subject is new media along with its changes in society.

Not only the music industry exposes rarely with the new digital age and let valuable possibilities of marketing slip away. Even alot of other social arrays miss many chances that the technology of information and communication gives us day by day. For example the school system, that still doesn’t understand that media and its networking are an important factor for the present and future participation in social life. But alot of arrays could profit from the quick developing technologies for their own advantage and could speak to a larger group of people, no matter if it’s new customers in the music industry or brighter interest of students and pupils.

Furthermore I really like your critical statements referring to mainstream consumption. This statement really suits from the beginning to the end and reflects the public development towards individuality and away from the mainstream. I’m really glad about this and that a new movement starts to grow, that activly turns its back to mainstream and tries to support that kind of musicians who are unique and real, who have alot of creativity and who are worth being seen on stage performing to a live audience and really fascinate them.

Thank you a lot for this interesting article! Keep on!

Regards
Anna